You’ve spent months in search of the proper LMS resolution to your group or firm. Possibly you despatched out a prolonged RFP and went by means of that course of. Possibly you spent months speaking to so many salespeople your head continues to be spinning, or perhaps you spent numerous hours on Google and analyst websites. Now the search is over; you probably did it. You chose SAP Litmos! Now what?
Determining tips on how to get your learners excited for particular coaching matters is one factor, however how do you get them excited for a wholly new coaching program when a few of your learners have by no means even been launched to an LMS? That was the query SAP Litmos Coaching buyer, PRA, a enterprise occasion administration agency, was asking themselves. Their reply? Create a whole launch marketing campaign across the SAP Litmos mascot, Lenny.
What was this distinctive SAP Litmos rollout plan?
It began 4 weeks earlier than their go-live date. Curt Kendall, Senior Director of Expertise Administration, and his workforce despatched out “Lenny is Coming” mailers. “We mailed random people sheets of paper that simply mentioned “Lenny is Coming, Educate Your self” or “Lenny is Coming, What do you wish to know.” Envelopes had been mailed USPS to totally different folks in each PRA workplace. No rationalization!! Everybody was freaking out as a result of they didn’t know who it got here from or what it meant,” says Kendall. Along with not having a proof, the return tackle was simply “Lenny.” This began the wheels turning as everybody tried to determine who or what’s Lenny?!
Two weeks later, the coaching workforce at PRA adopted up with promotional containers. These containers had been once more mailed to every of their 28 places of work. This time the mailers included the favored Smarties sweet and Dum-Dum Suckers with mailers that mentioned “Don’t be a Dum-Dum, Be a Smartie. PRA College Coming Quickly.” It was then that learners began associating the primary mailing, Lenny, and PRA College.
It was lastly time. The week of the PRA College launch. To construct on the momentum created by means of the mailers, the coaching workforce hosted an all-hands firm Zoom the place they launched PRA College. “Everybody on the decision wore PRA College T-shirts (together with the CEO) and we waved pompoms in PRA U Colours (inexperienced and blue),” says Kendall. They mailed pompoms to each workplace together with posters to hold across the workplace to get everybody enthusiastic about PRA U. Moreover, all PRA College communication got here from Lenny, who even has his personal electronic mail, email@example.com.
To get learners much more concerned throughout launch week, PRA held a contest. When you took 5 lessons, you’ll win a customized PRA College t-shirt. This labored properly for Kendall and his workforce. I imply, who doesn’t love a t-shirt? The learners had been then requested to ship again an image of themselves sporting their t-shirts, which Curt’s workforce then used for much more promotional materials.
The best way to maintain the momentum going?
After the preliminary launch, the PRA workforce hosted quite a few different contests that had been used to encourage learners to take part in numerous programs. They selected to not launch the complete SAP Litmos catalog suddenly. As an alternative, they held totally different classes again, so as to have a brand new matter to introduce every month, for six months. One month they leveraged the brand new studying matter to ship out PRA U bottle openers to all learners who accomplished their assignments.
PRA is a enterprise occasions firm, so whereas issues have slowed down a bit for them attributable to COVID, they’re beginning to choose again up and look ahead to onboarding all their new hires in what I don’t doubt shall be one other extremely artistic rollout.
Congrats to this improbable member of the SAP Litmos neighborhood and cheers to your continued creativity and success!