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Why I Wrote A New Private Finance Guide: Purchase This, Not That


After two years of writing and modifying in the course of the pandemic, my guide, Purchase This, Not That: How To Spend Your Method To Wealth And Freedom is finished! It comes out on July 19, 2022, in shops in every single place.

After spending a mixed 30+ years working in finance, learning finance, and writing about finance, I firmly consider Purchase This, Not That (BTNT) might be top-of-the-line private finance books on the market. It’s the guide I’ve all the time wished to jot down to assist readers in every single place dwell higher lives on their phrases.

Through the course of my writing course of, I additionally learn over a dozen nonfiction books to know what makes good books nice and a few books not so nice. I then labored in my concepts with my editors at Portfolio Penguin Random Home to make the guide shine.

Cash is just too necessary to be left as much as pontification. Because of this, every little thing I’ve written within the guide is predicated on firsthand expertise. This fashion, I can share with you the nice and the dangerous that will help you make higher selections. The key to cease saying, “If I knew then what I do know now,” is to easily study from somebody who has been by way of what you’ll undergo.

I’ve additionally arrange monetary frameworks to assist information you in your path to monetary freedom. Consider BTNT as your monetary coach who offers you the arrogance to face life’s largest dilemmas in a wise and sensible method.

Pre-order a hardcover copy of Purchase This, Not That by clicking one of many retailers beneath to make sure supply on the discharge date.

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Monetary Independence Is Solely Half Of The Journey

When you get your cash proper, you can begin higher specializing in issues that basically matter to you. In any case, cash is just a method to an finish. And for these of you who deal with cash as the tip all be all, I hope my guide will assist change your philosophy.

When you obtain a sure stage of monetary independence, the place your passive funding revenue covers your dwelling bills, the world opens up.

The final word purpose is to maneuver cash into the background so you may cease obsessing over it and begin specializing in doing issues that matter.

I present you the way within the first half of my guide. With actionable recommendation below a logical framework, I show you how to transfer ahead with confidence.

Fixing Dilemmas We Might One Day Encounter

Within the second half of my guide, I speak about lots of life’s dilemmas and the way to method them utilizing my 70/30 decision-making framework.

For those who consider there’s a 70% likelihood or larger you’ll make the right choice, go for it! On the identical time, have the attention of figuring out you could get issues flawed 30% of the time. Except the result is demise or monetary break, it is possible for you to to study out of your errors, recuperate, and make higher decisions over time.

My guide encourages you to assume in chances, not absolutes. For those who assume in absolutes, you’ll probably miss out on numerous nice alternatives since you’ll really feel you want 100% certainty earlier than transferring ahead. Nonetheless, when you begin considering in chances, loads of new prospects opens up.

Listed here are some dilemmas the guide explores:

  • Pay for personal college or public college
  • Be part of a startup or work for a longtime firm
  • Begin a way of life enterprise or go for the grand slam
  • Job hop or keep a loyal soldier
  • Dwell in an costly coastal metropolis or transfer to a low-cost space 
  • Spend money on actual property or shares
  • When to put money into tax-advantaged versus taxable accounts
  • Purchase a fixer or a totally reworked dwelling
  • Marry for love or marry for cash
  • Have youngsters early or late
  • Return to work or be a stay-at-home-parent
  • Mix your funds or maintain separate accounts
  • Break up or keep married
  • Search fame to spice up your wealth or keep low key
  • Help your grownup youngsters or allow them to study to swim

And so many extra matters.

Once more, cash is only one a part of the equation. It’s how we use our cash to make higher decisions that issues most. If any of those matters curiosity you, Purchase This, Not That will show you how to reduce remorse and maximize satisfaction.

Why I Wrote Purchase This, Not That

I wasn’t planning on writing a historically printed guide. As a drained father of two younger youngsters who additionally publishes three-to-four instances per week on Monetary Samurai, I already had my palms full. Nonetheless, when Noah, an editor at Portfolio Penguin approached me on December 2, 2019, in regards to the concept, I used to be intrigued.

When the pandemic hit in March 2020, I assumed why not! If I used to be going to be caught at dwelling anyway for who knew how lengthy, I’d as properly benefit from a suboptimal scenario. In addition to, such a problem doesn’t come round too usually.

Again in 2008, one thing related occurred. The worldwide monetary disaster was beginning to deepen and I used to be dropping a boatload of cash. Nonetheless, it was in the summertime of 2008 that I lastly determined to suggest to my girlfriend of 9 years. I knew that even when I misplaced all my cash, I didn’t need to lose her.

Now, each time I believe again to the worldwide monetary disaster, I instantly take into consideration our small seaside wedding ceremony, not the financial calamity throughout that point interval. By writing Purchase This, Not That throughout a pandemic, I’ll look again and really feel good figuring out I did one thing productive to assist others.

Listed here are some extra explanation why I wrote my newest guide.

1) It Had To Be Written

Buy This Not That Book Best Seller On Amazon

One of many explanation why I began Monetary Samurai in 2009 is as a result of I observed there weren’t any private finance bloggers with finance backgrounds. Due to this fact, I assumed it might be a good suggestion to fill this apparent gap. I thought of cash slightly otherwise and wished to carry my experience and views to the world.

Once I was approached by Portfolio Penguin Random Home with the guide concept, I observed there additionally weren’t many nonfiction finance books that had been written by folks with finance backgrounds. Due to this fact, I figured I’d as properly fill the opening once more!

After having the ability to escape company America in my mid-30s and dwell the life I would like for the previous 10 years, I simply needed to write a guide that might assist different folks probably do one thing related. When you see how one thing is finished, it’s a lot simpler to consider an identical path is feasible for you.

2) The Significance Of Monetary Training

There’s a complete world of shoppers on the market who like to learn books and never blogs. Due to this fact, it was solely logical to jot down Purchase This, Not That to attempt to attain them.

Creating most impression in an reasonably priced approach is necessary. I may create $2,000+ e-courses like some in my friends do. Nonetheless, I felt packing in all the knowledge in a guide that prices $27 or much less was a extra accessible answer.

After 13 years of writing on Monetary Samurai, I’ve additionally gathered a wealth of various views from over 90 million guests. These views have helped me make higher selections and be a extra empathetic particular person alongside the best way. Purchase This, Not That consists of many blindspots I’ve needed to probably assist others see issues extra clearly.

The world is in want of extra monetary training. A private finance course must be obligatory in highschool or faculty, however it’s curiously not. I dwell on this bubble the place I studied economics in faculty, acquired my MBA, labored in funding banking for 13 years, and have written over 2,500 private finance articles since 2009.

The issues that appear apparent to me or others with finance backgrounds don’t appear as apparent to these with out monetary backgrounds. Due to this fact, my purpose is to carry extra monetary training to those that search to develop their wealth in a risk-appropriate approach. It’s our obligation to share what we all know.

3) Slim The Rising Inequality Hole

Because the world monetary disaster in 2008-2009, the wealthy have gotten terribly wealthy in comparison with the center class. In the meantime, these within the prime 0.1%, have blown previous the highest 1% as properly. I need to carry their secrets and techniques and methods of investing and considering to the general public with a purpose to assist extra folks construct wealth.

Whereas writing Purchase This, Not That I additionally had an epiphany as to why so many private finance authors write primarily solely about saving cash, budgeting, and index funds. I saved questioning why not additionally write about extra attention-grabbing and probably profitable matters? In any case, you may solely save a lot. However revenue and funding returns are limitless.

After over a yr of writing and re-writing my guide, I lastly understood why. And not using a finance background, writing about anything is far more tough. Therefore, I’ve tried to introduce useful monetary ideas whereas additionally making them simple to know.

My hope is that with the information you’ll acquire from studying Purchase This, Not That, you’ll construct far more wealth in your lifetime than you thought potential. And if this occurs, your way of life will go up and the rising inequality hole will finally slender.

Why I Wrote A New Personal Finance Book: Buy This, Not That - net worth levels by class

4) New Views With Extra Illustration

As an Asian one that lived in Asia for 13 years, I was a part of the bulk. Then once I got here to Virginia for highschool and faculty, I grew to become a part of a minority that made up solely six p.c of the U.S. inhabitants. The juxtaposition was eye-opening.

At instances, it was laborious to slot in. I acquired into fistfights, was suspended as soon as, and felt like I used to be usually battling to be given an equal alternative to take part. Though a number of the experiences had been harsh, in addition they gave me super motivation to attempt more durable.

By highschool, I clearly realized the world isn’t truthful and by no means might be. Due to this fact, as an alternative of complaining, I accepted the best way issues had been and centered on what I may management. I carry this fighter’s mindset to the guide to provide the motivation to push on by way of regardless of who you might be or how tough your struggles.

We all know persons are biased in the direction of individuals who look, assume, and speak like them. It’s why podcast interviewees, award-winners, bestsellers, and households who attend elite faculties are usually fairly homogenous.

Due to this fact, I assumed it might be good to alter issues up slightly and present new views. Possibly there might be extra love and understanding for Asian of us in America in the event that they learn guide by an Asian one that helps them. Maybe children who seldom see anyone who appear to be them might be impressed to jot down their very own guide or do one thing out of the atypical.

Together with Folks Who Dwell In Excessive Value Areas

As well as, a big share of each nation’s inhabitants lives in dearer city cities. Excessive value of dwelling areas presents some distinctive challenges which I tackle within the guide.

With how bifurcated America is, I’m hoping to create an understanding bridge between those that dwell on the costly coasts and those that dwell inland. Finally, all of us have the identical objectives of supporting our nation and doing extra of what we wish.

I’m satisfied most battle on this world is because of a lack of information of different folks and their private conditions. Let’s spend extra time attending to know one another and fewer time judging folks for his or her decisions.

5) Regular Navigation By Dangerous Instances

As somebody who has labored in finance since 1999, I’ve gone by way of the euphoria and despair of the primary Dotcom bubble. Then I went by way of the funding mania of 2007 and the devastation just a few years later with a big quantity of capital.

After every collapse, I’ve discovered the way to strengthen my funds in order that it doesn’t matter what occurs, I’ll probably be OK. I need to share what I’ve discovered to assist extra folks survive downturns with out an excessive amount of hurt. Studying Purchase This, Not That will assist armor your funds and supply safety on your family.

For therefore lengthy, it’s solely been good instances. And you could have learn solely the views of people that’ve solely skilled good instances since 2009. This may be very harmful. Dangerous instances will ultimately come, which is if you’ll want monetary steering probably the most.

It’s laborious to know your true danger tolerance and the way dangerous issues can get when you don’t undergo a chronic bear market your self. Though the March 2020 crash was violent, it was additionally fast to rebound.

Purchase This, Not That will show you how to navigate by way of stormy waters in order that regardless of how wretched the financial system, you’ll not drown however thrive. Having peace of thoughts throughout tough instances is priceless.

Thank You For Studying Purchase This, Not That!

I’m thrilled for y’all to learn Purchase This, Not That: How To Spend Your Method To Wealth And Freedom. I truly violated my writer’s advice of retaining the phrase rely to 80,000 phrases. As a substitute, I wrote about 111,000 phrases so I may add as a lot worth as potential given nonfiction finance books are all priced about the identical.

It’s a huge guide that may take longer than traditional to learn. However there are such a lot of necessary topics that I consider you’ll truly be left wanting for a guide two.

Purchase This, Not That is supposed to be learn and mentioned with buddies and family members. You’ll have a good time debating my reasonings and making your personal instances. I actually consider dialogue and listening to the views of others is the easiest way to study and develop.

I plan to do some in-person occasions within the San Francisco Bay Space, Honolulu, and maybe NYC in the course of the U.S. Open. Keep tuned!

Pre-order a hardcover copy of Purchase This, Not That by clicking one of many retailers beneath. As a thanks for putting a pre-order, you’ll get entry to my behind-the-scenes interview as a free bonus. Merely fill out this way with the main points of your pre-order buy.

For those who order 2 or extra laborious cowl copies, I’ll ship you a free signed bookplate as properly. Please fill out this way after finishing your buy to submit your buy particulars and mailing tackle.

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To Your Monetary Freedom,


P.S. For those who’re occupied with bulk ordering (>30) on your guide membership, firm, or group, please e-mail gross sales AT financialsamurai DOT com. I’ll put you in contact with Penguin for a bulk order low cost. In any other case, Amazon supplies those that pre-order the bottom worth assured primarily based on no matter low cost they provide from now till launch.

I might be doing video talks with workers at Google, Yelp, William & Mary, and several other different organizations by way of July. In case your group wish to help my guide, please shoot me an e-mail or go away a remark.




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