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We’re Hiring a Humbly Assured PR Specialist


About Us and Why We’re Hiring

We construct “You Want a Price range,” the most effective budgeting software program and academic content material round. (YNAB, pronounced “why-nab” for those who’re within the know). For greater than a decade, individuals have been utilizing YNAB after which telling their family and friends what a distinction it’s made of their lives. Google us, or learn a few of our App Retailer opinions, and also you’ll see what we imply. We love constructing one thing that has such a optimistic affect on so many individuals’s lives. 

We’re on the lookout for a pure storyteller, connector, and press whisperer with on-the-ground public relations expertise, to assist develop our media relations efforts.

The fitting individual could have expertise working with media and know the best way to craft a pitch and safe a killer placement. In truth, whereas studying that final sentence, you most likely began making a psychological record of individuals you’d need to join with proper out of the gate. 

Our future Public Relations Specialist understands what makes an incredible story AND what makes one thing media-worthy.You like nothing greater than packaging all of it up and getting it in entrance of the precise individual, on the proper time. 

You’re proper up our alley if, when you think about all of the superior thought leaders, content material, and success tales that the YNAB advertising workforce produces,  and you may’t assist however consider 14 different methods you’d pitch and put it up for sale all. (We will’t wait to listen to your concepts!)

Necessities (these are actual, precise necessities):

  • We care extra a few excessive proficiency degree than years of expertise, however we anticipate that a minimum of 2 years of expertise within the following areas of public and media relations will finest set you up for achievement right here. You ought to be completely (and humbly) assured in your potential to:
    • Drive speedy media relations outcomes by way of efficient pitching.
    • Usually safe protection in digital, print, broadcast, podcasts, and so on.
    • Coordinate with conventional and non-traditional media, together with influencers and associates.
  • You reside inside +/- 2 hours of Central Commonplace Time (UTC-6).
  • You have got a humorousness and the power to assume in your toes (this appears like improv, which isn’t a requirement, however how superior is improv?!).
  • Your wonderful time administration expertise make juggling a number of initiatives, priorities, and pitches look simple. 

That’s a super-brief intro to what you’ll be engaged on, however first it’s possible you’ll be asking—will I even like working with this workforce? Let’s speak a bit about life at YNAB, after which we’ll go into extra element about what we’re on the lookout for. 

We’re worthwhile, bootstrapped, and rising. YNAB began in 2004 and we haven’t taken any exterior funding—we’re in it for the lengthy haul. We have now one overarching requirement relating to becoming a member of our workforce: our unique Core Values Manifesto has to essentially click on with you. In case you’re nodding emphatically whereas studying it, you’ll most likely actually prefer it right here, and we are able to’t wait to listen to from you!

At YNAB, we dwell our Core Values day by day, and we imply it after we say we’re an equal alternative employer. We imagine {that a} range of backgrounds, talents, beliefs, and experiences are essential to our success, and we’re enthusiastic about making a welcoming, supportive, and collaborative setting for all staff. All are inspired to use as we proceed to develop a sensible, hard-working, and numerous workforce who loves working collectively to construct one thing that issues.

We additionally work actually onerous to make working at YNAB an incredible expertise, and we had been (humbly) proud to be named Fortune’s #1 Finest Small Firm to Work For for the final two years. We have now a workforce filled with really distinctive individuals—and we’d like to introduce you to some of them!

Who you’d be working with:

Haley, PR Supervisor: Haley was our first PR rent and he or she has accomplished ALL the issues and worn all of the hats for a whirlwind two years. True story: on Haley’s first day, we had been in the midst of launching our YNAB 4 Good program and he or she jumped proper in and made key enhancements to the messaging like she’d already been on the workforce for 10+ years. She is stuffed with strategic, massive concepts with out ever dropping sight of the main points. To not point out punny, simply so, so punny. You’ll love being managed by Haley. 

Janelle, Chief Delight Officer: Janelle spends her days obsessing over the best way to delight our clients and rally our YNAB Ambassadors. She is inventive and hilarious and considerate and it isn’t unusual for the overarching sentiment after one among her updates to be alongside the traces of, “Oh man, I need that job!” Ask her concerning the time she despatched a consumer roses and bananas… as a result of that actually occurred. 

Sarah, Social Media Supervisor: In case you’ve scrolled by way of any of our social platforms, you immediately acknowledge Sarah’s simple going nature and comforting smile. We will’t inform you the place Sarah lives as a result of as you’re studying this, she’s exploring the nation together with her household of their model new full-time camper life! Sarah is our resident knowledgeable on all issues associated to social media; she manages our complete social technique and is the most effective sounding board for brand spanking new concepts. Did we point out that her pure media presence and talent to hit a speaking level is a publicist’s dream? Oh yeah, you’ll have enjoyable pitching alternatives for Sarah!

Lindsey, Head of Advertising and marketing: Lindsey grew up in PR and loves nothing greater than brainstorming all of the issues. She is happy to have one other individual to throw her wild, random concepts and hair-brained schemes. (Haley can be fairly excited for this.) She might be the most probably on the workforce to delete one thing essential, but additionally the primary to encourage your progress and enable you discover work that lights you up. You’ll love being managed by Lindsey (nearly as a lot as Haley), whereas Haley goes on maternity go away within the Fall. 

How You’ll Work at YNAB

Now that you simply’ve met a few of your potential future teammates, let’s speak extra about YNAB as an organization. Right here’s how we function:

Reside The place You Need

We’ve all the time been a totally distant workforce, and have individuals all around the world. For this explicit place, nonetheless, we’re on the lookout for somebody inside +/- two hours of Central Commonplace Time (UTC-6), because of the excessive quantity of synchronous coordination wanted with the remainder of the workforce. Anyplace inside these time zones is okay, although. Simply be sure to have a dependable web connection.

No Outrageous Hours

We would like everybody to have a full life exterior of YNAB, and we seldom work greater than 40 hours per week. There have been a couple of events the place issues bought busy and other people needed to put some additional time in. However then they took some additional break day, so all of it balances out. We work onerous and good however we’re on this for the lengthy haul.

Take Trip (Critically)

We would like you to take trip. In truth, we now have a minimal trip coverage of three weeks per 12 months. 5 weeks feels about proper (plus two additional weeks for our company-wide December break). It’s essential to get loads of downtime and get out and do one thing. We’ll look ahead to seeing photos of your adventures in our #office_wall Slack channel!

The YNAB Retreat

When the pandemic isn’t protecting us from touring, we get the groups collectively every year to compensate for spreadsheets and powerpoints in a Finest Western convention room. Simply kidding. To this point, we’ve accomplished Costa Rica, a gigantic cabin within the mountains, a seashore home within the Outer Banks, a ranch in Montana, and most lately, Laguna Seashore. We work collectively, play collectively, and reinforce the bonds we’ve made as a workforce and firm. Yearly, we go away refreshed, motivated, and excited for the 12 months forward collectively.

Up Your Sport

We’re critical about serving to you enhance your craft. We finances for it (hey-o!). Assume conferences, on-line programs and subscriptions, devoted time away from work to be taught one thing new… It’s actually as much as you and your supervisor. However we like to see our individuals rising.  

U.S. or Worldwide? Nice!

Our workforce is unfold all around the world, together with Switzerland, Argentina, Mexico, Canada, the UK, and all around the United States. We presently arrange workforce members who dwell within the U.S. or U.Ok. as staff, and people who dwell in different international locations as unbiased contractors. You’re an equal a part of the workforce irrespective of the place you reside!

As talked about, we now have a while zone restrictions for this position, however so long as you’re inside +/- two hours of Central Commonplace Time (UTC-6), we’re good!


For full-time W2 staff within the U.S., we provide improbable well being, dental, and imaginative and prescient insurance coverage, the place we cowl 100% of the premium for you and your loved ones. No have to verify your imaginative and prescient, you learn that proper—100%. Though for those who did have to verify your imaginative and prescient, NBD, we’ve bought you lined! 

For full- and part-time W2 staff within the U.S., we even have a Conventional and Roth 401(okay) choice. YNAB matches your contributions as much as six p.c, and matches vest instantly. (Are you a private finance junkie like our founder Jesse? He arrange YNAB’s 401k to have the bottom payment construction doable, the place all plan prices are paid by YNAB, not your retirement nest egg. The funding funds obtainable are improbable, passively-managed, extremely low-cost index funds. You’re not a PF junkie? Belief us, it’s superior.) For U.Ok. staff, we additionally contribute six p.c to your pension.

We additionally provide beneficiant paid parental go away for all full-time workforce members. (Right here’s to growing the world’s budgeters, one baby at a time!)

Aggressive Compensation

The beginning wage vary for this place is $50,000 – $70,000 USD yearly. We take into account raises yearly, and have a bi-annual profit-share bonus. YNAB wins, you win—that sort of factor.

Different Tidbits

  • When you begin, we DEMAND (in a pleasant, ALL CAPS IS YELLING method) that you simply fill out your “Bucket Checklist” spreadsheet with 50 gadgets. (That’s more durable than it sounds!) 
  • The bucket record actually helps in deciding what we must always provide you with in your birthday and the vacations.
  • We’re all adults. There’s no have to punch a clock, or ask for permission to take off early one afternoon to go see the physician. We take a look at what you accomplish, not how lengthy you’re in entrance of a pc.
  • We’re presently trialing a four-day work week! For us, this implies 4 common days of labor adopted by a three-day weekend…each week. That is new to us, and we’re studying quite a bit, however we’re enthusiastic about what it might imply each for the corporate and our workforce members.  
  • We would like you firing on all cylinders so we’ll set you up with a shiny new pc and change it each three years.
  • Did we point out that YNAB makes an enormous, optimistic distinction in individuals’s lives? You might not assume that issues a lot, however then a couple of months down the street you’ll notice it’s made your job actually, actually pleasant. Don’t underestimate this one!

Apply Now

If this appears like your best setting, learn on as a result of now we need to speak about you, and the way you’ll play an enormous half in altering individuals’s lives.

Now, again to you, our new PR Specialist….

Earlier than “content material advertising” and “word-of-mouth advertising” had been buzzwords, YNAB’s advertising efforts had been anchored in content material and group. It’s what we do finest. However we now have lots of people centered on creating the content material, and only a few with bandwidth to essentially deal with media relations.. That is the place you are available in. 

You might be filled with concepts. There are tales to inform, press rearing to listen to them, and media alternatives to land! Media tales to land! 

You see our loopy, loyal fanbase and it will get your wheels spinning—oh, the issues you could possibly do with the 2 households who bought YNAB license plates, or the couple that threw a YNAB-themed Valentines date!  

If we instructed you that you’ve got entry to a Monetary Wellness Report crammed with mind-blowing information that exhibits the good thing about budgeting within the office, your head may explode with the media protection potential. (Oh, the potential!!) 

You’re most likely a storyteller in your personal proper, and though we now have content material creators, you wouldn’t be shy about diving proper in and writing pitches, bylined articles, and press-ready surveys and experiences.

You might be our best candidate for those who: 

  • Have a minimum of 2 years {of professional} expertise in public relations
  • Company expertise
  • Excel at juggling a number of initiatives and timelines at any given second and switching gears, retains you recent and stimulated 
  • Opportunistic and proactive about sourcing, growing, and executing potential media campaigns
  • Comfy initiating and sustaining relationships with press, influencers, and associates 
  • Perceive the best way to pitch the precise media, the precise content material, on the proper time
  • Persistent. As a result of media. 
  • Make us snort 
  • Handle your time exceptionally nicely and comfy working remotely. 
  • Extremely organized, versatile, and collaborative 
  • By no means met a deadline you didn’t love 
  • Self-motivated and pushed by nature, perhaps even a bit of aggressive. 
  • Keep laser-focused on the massive image, with out dropping sight of each. final. element. 
  • Wildly productive and unbiased, however a team-player at coronary heart. 

Tips on how to Apply

  • Apply under by Sunday, June 5, at 11:59pm PST. Agency. It’s an actual deadline. The type you like.
  • Connect a PDF of your cowl letter. In your cowl letter:
    • Introduce your self and clarify why this place is of curiosity to you, and why you’d be an incredible match. Please restrict this part of the duvet letter to 1.5 pages at most. 
    • On a separate web page of your cowl letter, reply the next questions (with every response being a few paragraph in size): 
      • 1. What attracted you to this place? (This isn’t about what attracted you to the software program.)
      • 2. What standards do you search for when trying to find your subsequent firm or place?
      • 3. What are your favourite and least favourite elements of your present job?
      • 4. Inform us a few time whenever you needed to be taught one thing new to excel at your job.
      • 5. Inform us a few media placement you’re happy with. From idea to placement, how did you land the hit and what objectives did it assist accomplish?
      • 7. With what you recognize about our model and our product, share some journalists or media shops that you simply assume could be enthusiastic about YNAB, and why. 
  • Connect a PDF resume. In case you don’t have a resume since you aren’t even certain you’re seeking to change jobs, that’s effective! An off-the-cuff overview of your work and training historical past are all we’re on the lookout for.
  • Our aim is to make the recruitment and hiring course of as accessible as doable. If we will help you with an accessibility want, please e-mail us at [email protected] and point out the position you’re making use of for within the topic line. (Please notice that we are able to solely reply to messages associated to lodging.)
  • Although we all know it’s customary in some areas, we’d desire it for those who didn’t share a headshot in your software supplies. Thanks!

We’re excited to listen to from you!

P.S. We’ll ship you a affirmation e-mail when you apply. Please add that e-mail to your secure sender record, to make sure that future emails come by way of. (If it’s not there, you’ll want to verify your spam or junk e-mail folder.)

P.P.S. In case you’re not enthusiastic about or obtainable for this place, however know somebody who’s, we might actually respect it for those who handed this alongside!

Apply Now




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