Nashville, Tennessee (June 6, 2022) — The Common, a subsidiary of American Household Insurance coverage, has employed Vitality BBDO as its new Company of File after a aggressive pitch course of. The choice was made after a evaluation that began in February.
The Common, a frontrunner within the non-standard insurance coverage market, has undergone a considerable model reinvention lately.
“We have been searching for a companion who may carry new which means to our model and character by means of a performance-driven, digital-first mindset,” mentioned Kale Sligh, VP of Advertising and marketing at The Common. “A companion with the appropriate capabilities and collaborative type to proceed to speed up our transformation journey.”
Vitality BBDO will proceed to work with The Common’s ambassador, Shaquille O’Neal, who grew to become a buyer whereas in school at LSU and has been featured within the model’s most up-to-date campaigns.
Vitality BBDO’s first marketing campaign work is ready to launch by the tip of 2022.
“From our first assembly, we have been impressed by the deeply empathetic strategy that The Common takes to supporting its clients,” mentioned Jeff Adkins, President and CEO of Vitality BBDO. “The corporate has stored individuals on the highway for almost 60 years, discovering new and progressive options to present individuals a break once they want it most. We are able to’t wait to companion with The Common staff to satisfy that ambition.”
The account can be led out of Vitality BBDO’s Chicago workplace, with collaboration from BBDO New York, who at the moment serves as AOR for American Household Insurance coverage.
“We’re thrilled to proceed to develop our partnership with American Household Insurance coverage” mentioned David Lubars, Worldwide CCO of BBDO. “The Common is a unbelievable group with a powerful heritage, we look ahead to collaborating with the staff to ship enterprise and brand-building work collectively.”
The Common Vehicle Insurance coverage Companies, Inc. (The Common®) is a licensed insurance coverage company and subsidiary of PGC Holdings Corp. (PGC), which is wholly owned by American Household Mutual Insurance coverage Firm. By its insurance coverage firm subsidiaries and their predecessors, PGC has been writing car insurance coverage since 1963, serving clients who could discover it tough to acquire insurance coverage from different carriers at an affordable charge. Go to www.thegeneral.com or comply with The Common on Twitter, Instagram, and Fb.
About Vitality BBDO
Vitality BBDO is a modern artistic group that energizes individuals and types. Based mostly in Chicago, it’s a subsidiary of the BBDO Worldwide Community. Daily, BBDO individuals in 81 international locations work job by job and shopper by shopper to create and ship the world’s most compelling industrial content material. BBDO is a part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com).