ICBA’s award-winning #KeepMyBankingPrivate marketing campaign opposed IRS financial institution buyer knowledge reporting.
In April, ICBA received an Affiliation Traits 2022 TRENDY Award for a social media initiative opposing plans that may require neighborhood banks to report further buyer account info to the Inner Income Service.
Incomes ICBA the silver award within the Greatest Advocacy Marketing campaign class, the #KeepMyBankingPrivate marketing campaign has helped neighborhood banks increase consciousness of a proposal in Washington that may mandate banks and different monetary establishments to disclose particulars on deposits and withdrawals of their enterprise and private accounts.
ICBA launched the marketing campaign final yr as a part of its IRS Reporting Marketing campaign, which provided sources to assist neighborhood banks unfold the phrase on how the “indiscriminate, complete checking account reporting to the IRS … would create an unacceptable invasion of privateness for our prospects that might hurt small companies.”
The #KeepMyBankingPrivate marketing campaign, which included customizable electronic mail messages, social posts and social media-ready graphics, has thus far led to greater than 700,000 client messages to policymakers, 17 million hashtag impressions and 16 billion media views.
ICBA President and CEO Rebeca Romero Rainey reiterated the significance of remaining outspoken on the difficulty to make sure this broadly opposed financial institution reporting requirement will not be reintroduced or superior in Congress. “ICBA applauds policymakers for excluding the IRS financial institution reporting proposal from congressional laws and the administration’s fiscal 2023 funds, which displays the broad opposition expressed by customers via ICBA’s #KeepMyBankingPrivate marketing campaign,” she stated. “ICBA appreciates the acknowledgment of this vital marketing campaign—and we share this recognition with the neighborhood bankers who knowledgeable their prospects of this coverage proposal and the customers who spoke out towards it.”
Affiliation Traits’ TRENDY awards honor the very best advertising and marketing and communications items within the affiliation and nonprofit industries. ICBA initiatives have been additionally nominated in classes together with Greatest Podcast, Greatest Rebrand, e-Studying and Stay Coaching, and Month-to-month Commerce Affiliation Journal and Web sites. —Paul Sisolak