Wednesday, July 20, 2022
HomeBankNeighborhood bankers are all in – Unbiased Banker

Neighborhood bankers are all in – Unbiased Banker


Picture by Chris Williams

The whole lot feeds into the shopper expertise, and that means to fulfill and exceed buyer expectations is what distinguishes us as group bankers.

“All in.” That phrase echoed all through ICBA LIVE this 12 months, and it’s an expression that I’ve absolutely embraced. As a result of it’s greater than a saying; it’s a rallying cry for group bankers. Being all in means we put the wants of our clients and our communities first, in three distinct methods:



map pin

The place I’ll Be

We now have our ICBA Capital Summit in Washington, D.C., the primary week of Could, after which I’ll be attending the Mississippi Bankers Affiliation Conference and the Louisiana Bankers Affiliation Conference later within the month.

  1. We design “wow” moments. The whole lot feeds into the shopper expertise, and that means to fulfill and exceed buyer expectations is what distinguishes us as group bankers. We consistently ask ourselves how we are able to get to sure for our clients, not taking no for a solution. That resilience creates moments of buyer shock and delight—after we assist them notice their goals by going that additional mile.
  2. We help our clients’ monetary life tales. A group banker is on a journey with their buyer, by way of the ups and downs of life. For instance, an agricultural farmer might have one season of fine and productive crops and a drought within the subsequent one, leaving them in want of a distinct form of financial institution help. Being a group banker implies that we’re not taking a look at this expertise as a single season. We see it as a full cycle. The connection we’ve created provides us the chance to help that buyer by way of the great and the unhealthy, the difficult and the simple, and to fulfill their wants based mostly on the place they’re on their path.
  3. We create a tradition of connection. In a group financial institution atmosphere, you see first-hand that banking just isn’t about transactions however in regards to the folks behind them. While you get a direct name from somebody in your group who has a query or wants your help, you may have a want to hold the request all over to its pure conclusion. As a result of it’s not only a name; it’s a relationship. That zeal stems from the tradition, coaching and views inside the financial institution. It’s who we’re as group bankers.

This “all in” philosophy demonstrates exactly what it means to be a group banker. Actually, as we dive into this month’s challenge and browse the tales of the standout banks which might be this 12 months’s high performers, one frequent thread arises: They’re all in—for his or her groups, their clients and their communities.

And at ICBA, we’re all in for you. We’ll proceed to advance our mission in advocacy, training and innovation to make sure communities nationwide have entry to group bankers: the bankers who will likely be all in for them.

Rebeca Romero Rainey
President and CEO, ICBA
Join with Rebeca @romerorainey




Please enter your comment!
Please enter your name here

- Advertisment -
Google search engine

Most Popular

Recent Comments