Monday, July 25, 2022
HomeMicrofinanceDvara Analysis Weblog | ‘Purchase Now, Pay Later’: What's it, and the...

Dvara Analysis Weblog | ‘Purchase Now, Pay Later’: What’s it, and the way does it have an effect on buyer safety?



Srikara Prasad
Sarah Stanley[1]

Purchase Now, Pay Later (BNPL) lending is rising quickly in India, permitting prospects to entry BNPL credit score simply in comparison with bank cards or private loans. Sadly, this simple credit score can come at excessive prices and dangers for patrons. This put up summarises how BNPL lending features and highlights buyer safety issues that may put in danger the promise of higher credit score entry.

BNPL is rising quickly in India, and it’s projected to develop ten-fold within the subsequent 4 years (Reside Mint, 2022). It holds the promise of bringing thin-filed prospects within the fold of formal credit score (Mukherjee, 2021). Nonetheless, its advertising and marketing as a deferred funds product, the paradox round its implications for patrons’ credit score scores, and the dearth of transparency about prices to the client elevate essential buyer safety issues (Monetary Conduct Authority, 2021).

This put up first explores the back-end strategy of BNPL lending. It then unpacks the BNPL income mannequin, detailing varied prices for retailers, regulated entities (REs), and prospects, and concludes with a dialogue on rising issues for buyer safety.

What’s BNPL lending and the way does it work?

BNPL is a type of short-term credit score financing that permits prospects to defer funds for purchases (Monetary Conduct Authority, 2022). Usually, BNPL suppliers step in to pay retailers for any purchases made by the client, whereas the client repays the BNPL supplier later. Repayments might be structured as one instalment (normally with out curiosity) or via equated month-to-month instalments (EMIs) (which can carry curiosity). The credit score restrict and the compensation tenure differ throughout BNPL suppliers (Bhargav, Shetty, & Nayar, n.d.; Narayanan, 2022; Khatri, 2020).  

The worth chain of BNPL sometimes contains 4 gamers (Determine 1):

  1. RBI-regulated entities (REs)

    like banks and NBFCs that provide credit score traces to prospects immediately or via mortgage service suppliers (LSPs).[2]

  2. Unregulated LSPs

    like BNPL cell utility suppliers that accomplice with REs and supply prospects a front-end for accessing credit score. 

  3. Retailers

    that present items and providers.

  4. Prospects

    who borrow BNPL credit score (Saxena, 2021; Iyer, 2021).

Determine 1: How BNPL lending works

BNPL lending is obtainable via two main channels –

  1. Cell utility or web-based lending

    : On this channel, credit score is normally supplied via cell purposes and web sites of BNPL suppliers. These suppliers are additionally embedded in net and cell purposes of retailers say e-commerce, journey hailing and so on. Suppliers resembling PayTM Postpaid, Simpl and ZestMoney make use of this channel.

  2. Card

    -based lending: On this channel, prospects entry BNPL credit score via a pay as you go card backed by a credit score line from an RE. Suppliers resembling Slice, Uni and Dhani provide this product (Bose, 2022; Manikandan, 2022).

What’s the BNPL lending enterprise mannequin?

The main sources of income for BNPL suppliers embody:

  1. Commissions from REs:

    LSPs cost REs a fee once they originate BNPL credit score for them.

  2. Commissions from retailers:

    BNPL suppliers cost retailers a proportion of their transaction quantity with prospects as charges. These transaction charges are among the many most important sources of income for BNPL suppliers (Khatri, 2020; Kumar N. , 2021).

  3. Expenses on prospects:

    The fees that prospects might pay the BNPL supplier could be broadly divided into –

    • Expenses on the time of availing the mortgage,

      which embody subscription charges, activation charges, digital clearing service (ECS) mandate costs, and BNPL card-related costs. As an example, some suppliers cost subscription charges that offers prospects a zero-interest price credit score line (Ramanathan A. , 2021). Others cost a one-time activation price for activating the credit score line (Alawadhi, 2021). Suppliers that provide card primarily based BNPL credit score cost prospects for quite a lot of providers, together with card alternative, money withdrawal, and cost slip retrieval (Slice, 2021). Suppliers may additionally cost curiosity and processing charges if prospects go for an extended compensation tenure via EMI (Amazon Pay Later, n.d.).

    • Put up-default costs,

      which embody late charges, prepayment costs, ECS bounce penalties, and curiosity. Late charges are levied when prospects don’t make well timed repayments (Dubey, 2021; Kumar N. , 2021). The quantum can differ throughout suppliers primarily based on the quantity due from the client. Suppliers may additionally cost curiosity on the late charges for daily of default (Makwana, 2021). Some suppliers levy prepayment costs if prospects pay their dues earlier than the scheduled interval (Kaushal, 2022). Suppliers also can cost curiosity on the quantities due if the client defaults on their compensation (Kumar N. , 2021).

Due to this fact, even when BNPL is marketed as a zero-interest credit score product (Singh, 2022), it may impose totally different sorts of prices on prospects.

What are the issues arising for buyer safety?

Regardless of its potential to extend entry to credit score, BNPL lending can pose urgent issues for buyer safety. On this part we lay out a few of these issues rising from the usage of BNPL merchandise. A few of these issues will not be distinctive to BNPL lending. Nonetheless, they’re amplified by the handy and hassle-free processes of accessing credit score which might be embedded within the buy of the product. These processes can typically make prospects overlook the debt they are going to incur by utilizing BNPL credit score:

  1. Threat of misconduct:

    BNPL lending is marketed underneath totally different labels, however they’re largely embedded as a fee possibility, which could be deceptive. The debt obligations of shoppers, that come from utilizing BNPL credit score, are normally detailed in prolonged and sophisticated disclosures. Prospects are prone to ignore these disclosures or low cost their obligations to acquire credit score shortly (Busara Middle for Behavioral Economics, 2021). Experiences from extra mature BNPL markets, like the UK, recommend that prospects are sometimes unaware that they’re buying credit score that have to be repaid (Monetary Conduct Authority, 2021; Jones, 2022). In India, there have been cases of a BNPL supplier sanctioning a big line of credit score within the prospects’ title with out the shoppers’ information (Ramanathan & Kalyanaraman, 2022). There are additionally issues of aggressive debt assortment practices by brokers towards prospects (Pinapala, 2021). Insights from complaints on Twitter towards three BNPL suppliers[3] indicated that prospects who’re overdue for small quantities for a brief time frame, and even prospects who’ve repaid dues, generally face points from assortment brokers.

  2. Heightened threat of unsuitable debt as a consequence of misconduct:

    As mentioned above, the credit-like options of BNPL – curiosity on late funds, obligations to repay – are usually not sufficiently emphasised on the time of providing the product to the client. That is identified to affect prospects to borrow greater than they will afford (Busara Middle for Behavioral Economics, 2021; MicroSave Consulting, 2019; Johnen, Parlasca, & Musshoff, 2021). Prospects might pile up debt which they could both discover distressing to repay or might default (Pinapala, 2021), incurring excessive prices in fines and penalties (Kumar N. , 2021). As an example, buyer experiences in the UK recommend that greater than 40% of BNPL prospects struggled with repayments. In Germany, BNPL prospects typically misplaced monitor of their BNPL money owed (BEUC, 2022).

  3. Excessive and hidden prices:

    One different concern is that the prices of BNPL might be excessive and sometimes not clear upfront. As an example, a buyer might should pay as much as Rs 200 in penalties and late fee charges if they don’t repay a transaction value Rs 250 inside 80 days (Ola, 2021). Late fee charges can quantity to a excessive proportion of the transaction dimension.

  4. Knowledge safety issues:

    Like different digital monetary service suppliers, BNPL suppliers course of in depth quantities of private knowledge collected immediately from the client (Financial institution Bazaar, n.d.). Different kinds of information are not directly accessed via third events for making threat assessments, together with credit score data, prospects’ transaction historical past, social media knowledge, and academic {qualifications} (Kaushal & Adhikari, 2022). Consequently, this could make prospects weak to quite a lot of knowledge safety dangers. Whereas these dangers are usually not distinctive to BNPL lending, they could be extra related in its context. On condition that BNPL suppliers sometimes don’t search collateral towards small ticket loans, they depend on expertise to determine dangerous debtors. These algorithms and analytics parse via transactions to generate wealthy credit-behaviour profiles (Ghosh, 2017).

  5. Dangers to credit score scores:

    There are three main dangers to credit score scores that may floor –

    • Insufficient disclosures

      about BNPL lending can lead to prospects being unaware of how utilizing BNPL lending can have an effect on their credit score scores. In lots of circumstances, prospects might not know they’re buying a credit score product once they use BNPL lending. This might routinely masks the likelihood that BNPL lending can have an effect on prospects’ credit score scores. On the identical time, it’s unclear if BNPL suppliers report prospects’ BNPL lending transactions to credit score bureaus. Our assessment of the phrases and situations of ten distinguished BNPL suppliers in India suggests that the majority of them accumulate credit score data.[4] Nonetheless, they don’t make clear if additionally they report back to the credit score bureaus. There’s combined proof that utilizing BNPL lending, or of defaulting on repayments, can have an effect on credit score scores (Kumar N. , 2021).

    • Adversarial impact on potential prospects’ credit score scores.

      Prospects might typically not realise that BNPL suppliers can question bureausfor their credit score data. This may trigger prospects’ creditworthiness to lower, even when their request for credit score is rejected (Kumar A. , 2019; Singh, 2022; Ramanathan & Kalyanaraman, 2022).  This might be unfair to prospects, particularly when data disclosures don’t conspicuously point out querying their credit score bureau data, and that it will not be instantly obvious to prospects {that a} question of their data might adversely have an effect on their credit score rating.

    • The dearth of formal requirements for credit score bureaus for recording BNPL loans ends in suppliers both not reporting BNPL transactions or reporting them inaccurately

      (Anand & Phartiyal, 2021; Carrns, 2022; Ramanathan & Kalyanaraman, 2022). At present, BNPL suppliers report the general credit score quantity supplied to a buyer via a line of credit score. They don’t report the credit score quantity disbursed i.e.; the quantity utilised by the client. Due to this fact, this credit score line (even when unutilised) seems as a ‘mortgage’ on the client’s credit score report till the client deactivates their account. It seems that leaving the credit score line unutilised might additionally decrease credit score rating (Singh, 2022). Nonetheless, credit score bureaus have began growing requirements for reporting BNPL transactions (Carrns, 2022), which might assist make credit score reporting processes extra correct.     

  6. Insufficient grievance redress:

    Our assessment of the phrases and situations of ten distinguished BNPL suppliers means that grievance redress insurance policies could be troublesome for patrons to search out. The insurance policies are normally embedded deep inside web sites or inside positive textual content. This places the onus of discovering and understanding a BNPL supplier’s redress coverage on the client. Some suppliers direct prospects to contact the RE that financed the BNPL credit score. Nonetheless, prospects might face sharp data asymmetries in understanding such a course. Prospects might hardly ever perceive if they’re partaking with an LSP or with an RE, which makes it troublesome to strategy the right discussion board for redress (Chivukula, 2021). Additional, the phrases & situations might not at all times explicitly point out the BNPL supplier’s partnership with an RE. This problem might foreclose redress totally for patrons. Prospects may additionally should navigate a cumbersome redress course of (Wang, 2021).

BNPL lending holds potential to enhancing entry to credit score for individuals who don’t qualify for bank cards. Nonetheless, BNPL lending must be introduced underneath the fold of buyer safety frameworks for this entry to understand higher buyer outcomes.


Alawadhi, N. (2021, October 06). MobiKwik Bullish on Core Busines, Purchase-Now-Pay-Later launched in Might 2019. Enterprise Customary. Retrieved from

Amazon Pay Later. (n.d.). Retrieved from

Anand, N., & Phartiyal, S. (2021, November 8). Purchase now, pay alter enterprise set to surge over ten-fold in India. Retrieved from Mint:

Financial institution Bazaar. (n.d.). Purchase Now Pay Later (BNPL). Retrieved from

BEUC. (2022). Factsheet – Purchase Now Pay Later merchandise. Retrieved from BEUC:

Bhargav, A., Shetty, Ok., & Nayar, V. (n.d.). Regulating buy-now-pay-later Fintechs. Worldwide Bar Affiliation. Retrieved from

Bose, S. (2022, January 25). Fintechs subject BNPL playing cards to push utilization at offline shops. Monetary Specific. Retrieved from

Busara Middle for Behavioral Economics. (2021). The Digital Credit score Panorama: Give attention to Kenya, Nigeria and India. Retrieved from Busara Middle for Behavioral Economics: score-Report.pdf

Carrns, A. (2022, January 2). Purchase now, pay later loans might quickly play larger function in credit score scores. Retrieved from The Financial Occasions Markets:

Chivukula, C. (2021, February 18). Shopper Grievance Redress in Monetary Disputes in India. Retrieved from Dvara Analysis:

Dubey, N. (2021, September 10). What you need to know whereas purchasing with BNPL. Retrieved from Mint:

Monetary Conduct Authority. (2021, February 2). The Woolard Evaluation – A assessment of change and innovation within the unsecured credit score market. Retrieved from Monetary Conduct Authority:

Monetary Conduct Authority. (2022, February 14). FCA drives adjustments to Purchase Now, Pay Later (BNPL) corporations’ contract phrases. Retrieved from

Ghosh, D. (2017, September 15). E-commerce catches as much as ‘purchase now pay later’ credit to reward loyal customers. Retrieved from Cash Management: E-commerce catches as much as ‘purchase now pay later’ credit to reward loyal customers

Iyer, P. (2021, December 03). Simpl raises $40 million in Collection B; Co-founder Clears air on Lawsuit. Cash Management. Retrieved from

Johnen, C., Parlasca, M., & Musshoff, O. (2021). Guarantees and pitgalls of digital credit score: Empirical proof from Kenay. PLoS ONE, 16(7). Retrieved from

Jones, R. (2022, January 6). Purchase now, pay later prospects unaware of debt dangers, warns Which? Retrieved from The Guardian:

Kaushal, T. J. (2022, January 15). What Occurs while you miss your BNPL Fee? Enterprise At the moment. Retrieved from

Kaushal, T. J., & Adhikari, A. (2022, January 07). The BNPL Mania. Enterprise At the moment. Retrieved from

Khatri, B. (2020, December 11). Simpl, LazyPay, and the way forward for Purchase Now Pay Later in India. Retrieved from The Ken:

Kumar, A. (2019, September 1). Credit score Rating: How do a number of credit score inquiries impression your CIBIL rating? Retrieved from Monetary Specific:

Kumar, N. (2021, November 10). Utilizing Purchase Now, Pay Later scheme on your buy? That is what’s going to occur in the event you default on fee. Retrieved from The Financial Occasions – Wealth.

Kumar, N. (2021, November 29). Be careful for these Prices in Purchase Now, Pay Later Schemes. The Financial Occasions. Retrieved from

Reside Mint. (2022, January 28). BNPL grew 637% in 2021, recurring funds by 225%, says survey. Retrieved from

Makwana, B. (2021, November 19). From Simpl to Paytm Postpaid ⁠— These are the Penalties on Late Funds on Purchase Now, Pay Later Schemes. Enterprise Insider. Retrieved from

Manikandan, A. (2022, February 25). All isn’t properly with India’s BNPL Frenzy. The Morning Context. Retrieved from

MicroSave Consulting. (2019, September). Making Digital Credit score Really Accountable: Insights from evaluation of digital credit score in Kenya. Retrieved from MicroSave Consulting: https://www.microsave.web/wp-content/uploads/2019/09/Digital-Credit score-Kenya-Closing-report.pdf

Mukherjee, A. (2021, October 7). Purchase now, pay later: The craze that’s serving to India’s thousands and thousands of mom-and-pops get entry to finance. Retrieved from The Financial Occasions:

Narayanan, V. (2022, February 08). What’s Purchase Now, Pay Later. Cash Management. Retrieved from

Ola. (2021, March 20). Buyer Phrases and Circumstances Postpaid. Retrieved from Ola:

Pinapala, A. (2021, October 11). Purchase now, pay later or occasion now, fear later: Decoding the most recent finance fad. Retrieved from The Financial Occasions – Business:

Ramanathan, A. (2021, November 22). Purchase now, Fear Later: The Indiabulls Dhani Spin on Lending. The Ken. Retrieved from

Ramanathan, A., & Kalyanaraman, A. (2022, March 7). Why Ola Postpaid ought to actually be referred to as Ola Loans. Retrieved from The Ken:

Saxena, A. (2021, July 30). Purchase Now Pay Later: The mannequin altering the way in which credit score works in India. Retrieved from Yourstory:

Singh, S. (2022, March 17). Does a BNPL platform want your consent to provide a mortgage? . LiveMint. Retrieved from

Slice. (2021). Common Phrases and Circumstances. Retrieved from Slice:

Wang, P. (2021, February 14). The Hidden Dangers of Purchase-Now, Pay-Later Plans. Retrieved from Shopper Reviews:

[1] The authors thank Shreya R (Coverage Analyst, the Way forward for Finance Initiative, Dvara Analysis) and Hritika Parekh (Intern, the Way forward for Finance Initiative, Dvara Analysis) for his or her precious contributions within the preliminary phases of this text.

[2] Lending Service Suppliers (LSPs) are unregulated entities within the monetary sector which accomplice with REs to offer totally different providers together with buyer acquisition, underwriting assist, pricing assist, disbursement, servicing, monitoring, assortment, liquidation of particular mortgage or mortgage portfolio for compensation from the steadiness sheet lender. See Reserve Financial institution of India, Report of the Working Group on Digital Lending together with Lending via On-line Platforms and Cell Apps, 2021.

[3] In March 2022, Dvara Analysis analysed complaints made by prospects on Twitter, which surfaced 7 classes of complaints: (1) Difficulties in utilizing the service, (2) Insufficient redress mechanisms, (3) Issues in processing repayments, (4) Wrongful billing, (5) Fraud, (6) Complaints about excessive costs and charges, and (7) Aggressive debt assortment.

The dataset comprised complaints towards three distinguished BNPL suppliers – Simpl (3980 tweets), Amazon Pay Later (1558 tweets) and Lazy Pay (9191 tweets) – for the interval January 2021 to February 2022. Python was used to gather the tweets, and phrase clouds and subject evaluation have been used to determine the problems expressed by BNPL prospects. Latent Dirichlet Allocation (LDA) algorithm was used to reach on the seven classes of buyer complaints.

[4] The ten BNPL suppliers whose phrases and situations we reviewed embody Ola Cash Postpaid, PayTM Postpaid, Amazon Pay Later, Slice, LazyPay, Simpl, Unicard, Capital Float, EPayLater and Zestmoney.

Cite this Merchandise:


Srikara Prasad, S. S. (2022). ‘Purchase Now, Pay Later’: What’s it, and the way does it have an effect on buyer safety? Retrieved from Dvara Analysis.


Srikara Prasad, Sarah Stanley. “‘Purchase Now, Pay Later’: What’s it, and the way does it have an effect on buyer safety?” 2022. Dvara Analysis.


Srikara Prasad, Sarah Stanley. 2022. “‘Purchase Now, Pay Later’: What’s it, and the way does it have an effect on buyer safety?” Dvara Analysis.




Please enter your comment!
Please enter your name here

- Advertisment -
Google search engine

Most Popular

Recent Comments